Node22 is a growth partner for US home service businesses — not a marketing agency. We partner with a single operator per industry in each service area and stay for the long build. Once your territory is claimed, it becomes unavailable to your competitors.
The Node22 Principle
We never compete against our own partners.
Built for
Most owners we speak with have been through three, four, sometimes five marketing agencies. Every one of them sold traffic. None of them owned a revenue outcome. The relationship ends the same way every time — a spreadsheet full of impressions and a business that still doesn't grow.
We built Node22 because the home services industry is too operationally specific — dispatch, ticket size, membership base, close rate, LTV — to be served by generalists who work across twenty verticals at once.
And we built it as an exclusive partnership because the incentives only align when we work with one operator per market. The moment an agency represents two competitors in the same city, their loyalty is to their retainers — not to your growth.
Growth doesn't come from one clever tactic. It comes from a system where acquisition, conversion, retention, and scale reinforce each other. Hover any node to see what connects.
Generate predictable, qualified demand from your local market.
Included capabilities
What it produces
A steady, measurable flow of qualified enquiries.
We invest in infrastructure — websites, CRMs, tracking, review engines, playbooks — that keeps producing after the retainer ends. Nothing we build for you disappears when a channel changes.
The economics of a plumbing business, an HVAC company, a roofer, an electrician — they reward operators who understand ticket size, membership base, dispatch, and close rate. Generalists cannot.
We only make money when partners grow. That's why we work with one operator per market — the moment we represent competitors, the incentive structure collapses.
We take on a small number of partners at a time. It's the only way to do the kind of operationally-integrated work we do.
One partner per industry, per market. If your vertical in your service area is still open, we're able to have a conversation.
Plumbing
Emergency response · service plans
HVAC
Seasonal demand · maintenance revenue
Electrical
Residential + light commercial
Roofing
Storm response · retail replacement
Pest Control
Recurring contract growth
Landscaping
Design-build · maintenance routes
Garage Doors
Same-day install economics
Remodeling
High-ticket lead qualification
Node22 partners with a single home service business per industry, per defined service area. Once your territory is claimed — HVAC in your metro, plumbing in your county — it becomes unavailable to your competitors for the life of the partnership.
It's the reason we can commit to the depth of work we do. And it's the reason we turn down more prospective partners than we take on.
Territory availability · illustrative
MAP · 01
We embed with your leadership team the way an outside operating partner would. Weekly workflows, quarterly planning, direct access to the strategist responsible for your growth — not a rotating account manager.
A single point of accountability
One senior strategist owns your growth outcome end to end — not a pod, not a queue.
Direct integration with your operation
We work inside your CRM, your dispatch data, your P&L — not around them.
Executive-level rhythm
Bi-weekly working sessions and a quarterly on-site planning cycle keep strategy and execution aligned.
Full transparency of the stack
Every asset we build — website, CRM, ad accounts, tracking — is owned by your business.
The process is deliberately closer to joining an advisory firm than buying marketing services.
You submit a short application. We confirm whether your industry in your service area is still open. If it's already partnered, we say so — the conversation ends there.
A 45-minute working session with a Node22 strategist. We review your current growth stack — website, CRM, channels, tracking — and identify the highest-leverage gaps.
A written blueprint of what a partnership would look like: which nodes we'd build first, what the sequencing looks like, and what outcomes it's designed to produce.
Either party can decline — with no pressure and no follow-up sequence. If we both say yes, your territory is closed to your competitors and the build begins.
Every engagement is scoped around your revenue goals and current operational maturity. Programs describe the shape of the work — the specifics are built into your growth blueprint.
For operators building the foundation
Establish the acquisition and conversion basics — a website that books jobs, a CRM that captures every lead, and a paid channel with proper tracking underneath.
Where most partnerships start
The full Node22 Growth System™ deployed across acquisition, conversion, and retention — one strategist owning the outcome across every node.
For established operators scaling regionally
Deep operational partnership across all four nodes, including multi-location expansion, recruiting campaigns, and executive planning support.
Node22 is intentionally early — we're building for the long compound, not the launch cycle. These are the standards we hold ourselves to while real client outcomes accumulate.
No inflated claims
We won't publish testimonials, case studies, or performance metrics we haven't personally produced. When results exist to share, they will be attributed and verifiable.
You own everything
Websites, CRMs, ad accounts, tracking, creative — every asset built during the partnership is owned by your business, not licensed from us.
Month-to-month after build
The 90-day systems build establishes the foundation. After that, partnerships continue month-to-month. We earn the relationship by producing outcomes.
Straight answers
If a channel isn't working, we say so. If a program isn't the right fit, we say so. If your market is already partnered, the conversation ends there.
Agencies sell channels — ads, SEO, social. Node22 builds a connected growth system across acquisition, conversion, retention, and scale, and operates as an exclusive partner in your market. We're measured on booked revenue, not campaign impressions.
We partner with a single home service business per industry, per defined service area. Once your territory is claimed, we will not represent a competitor in the same industry within the same market for the duration of the partnership.
Yes. Home services is the only industry we serve. Every process, dashboard, and playbook is built for the specific economics of plumbing, HVAC, electrical, roofing, and adjacent trades.
Our programs are designed for established operators who are ready to invest in systematic, long-term growth infrastructure — not one-off campaigns.
Partnerships are month-to-month after an initial 90-day systems build. We earn the relationship every month by delivering the work we committed to.
A 45-minute conversation with a Node22 strategist. We review your current growth stack, identify the highest-leverage gaps, and outline what a partnership would look like — no pitch, no pressure.
Node22 is intentionally early. Rather than publish generic proof, we let the methodology, the exclusivity of our partnership model, and the quality of our thinking speak for themselves. Real client outcomes will be published — attributed and verifiable — as they accumulate.
We take on a small number of partners at a time. Applications are reviewed weekly — if your industry in your service area is still available, a Node22 strategist will be in touch within two business days.
What happens next